Twitter is a social networking site that has a huge impact on many social and political areas in the world. It is very easy and effective to advertise on Twitter social networking site, which has a large number of users, it is easy to be recognized and noticed by these ads. Therefore, Twitter is a very important platform for advertising product and brand promotion.
Advertisings sponsored by Twitter is a particularly preferred method of advertising. When the ads related to the searched keywords are sponsored, you first come across. This situation attracts the attention of those using this social network. For this reason, sponsored advertising is preferred because it attracts a lot of attention.
How is Sponsored Tweet Advertising Created?
To create a sponsored tweet advertisement, you need to enter the Twitter section of Twitter. You can use your Twitter username and password when logging into this section. If you use this area for the first time, you need to enter some informations. You will need to enter information such as the time zone and country you live in. To create an ad in this section, you must click the Create New Campaign button. In this way, you can start creating an advertising campaign.
After starting to create a campaign, you need to make choices regarding the selection of the target audience. You can create a target audience according to details such as which pages they follow on Twitter, which posts they retweet, which comments they make. This will increase your clickthrough rate by causing your ad to appear before people who will be more interested. At the same time, you should determine the followers of competitor brands as the target audience so that they prefer you as a substitute.
When you create a target audience, you can make your tweets stand out more striking and self-reminding. If you authorize Twitter, you can choose the top five most featured tweets on your page. However, if it is a completely different product, that is, a new product or service, it is useful to create a new advertisement.
How about creating a sponsored account?
Creating a sponsored account is also generally preferred in order to increase the number of followers. Also, with this method, if you use your account to promote your product or service, it may be useful to share a sponsored account with your followers and if you want to reach more people, that is, the number of followers. You can look at who should follow to see the sponsored accounts. The accounts in this section may vary depending on the situation of the follower. In order for this sponsored account to be very remarkable, any tweet is selected and this tweet appears along with the notification. It will be much easier to attract people to follow in this way.
Twitter Advertising Costs
Twitter ads are very effective in advertising due to the number of users. At the same time, these ads reach many people. The cost of Twitter ad with this much return is much lower than what you earn in return. Twitter, which is a pay per click, follower system, does not receive a huge payment for advertising, but when advertising it, the budget must be determined very well by the advertiser and also the target audience must be determined very well. If these two options are done carefully and meticulously, a very useful and high return advertising will be realized.
What is lead generation?
One of the most remarkable innovations among Twitter updates has been Lead creation. Creating a Twitter Lead allows advertisers to register people on their mailing list via Twitter. In this case, since the relevant people are already in the e-mail address, they can reach a certain audience faster in this way.
The website and page analysis of the customer should be done before starting the Twitter ads. The advertisement models to be released are determined in accordance with the analyzes and customer expectations. Visual, text and video are created by us or requested from the customer to use in the determined Twitter advertising models. The advertisements are published after the Twitter ad models created are approved.
In the first stage of the advertising process, in line with the information received from the customer, targeting is made in many criteria such as location, age, gender, interests. In order to get better performance from their advertisements, optimization should be done at 3 to 7 day intervals. In the optimization process, detailed optimization work is carried out according to the performance received from the advertisements. It is aimed to reach the right audience by determining the right audience, age range, gender and region. The process continues with the closing of advertising models that increase the cost or opening new advertising models.
A detailed weekly or monthly report is sent in line with the customer expectations (Form, Impression, Likes, Site Visit...). The prepared report data is prepared in line with the data provided by the Twitter panel.
Frequently Asked Questions
How to track the performance of Twitter Ads?With Twitter's detailed statistics interface, it is possible to follow your advertising traffic and organic access. To shape your strategy, you can examine the interaction each user has with Tweet, and with the information you get, you can identify the types of content your target audience interacts with more.
What are the targeting options of Twitter ads?Targeting options such as username, device, location, keyword and interest you can use in Twitter ads can get you to the right users.
How are Twitter ads charged?In Twitter ads, pricing varies according to the advertising model. You can get detailed information by contacting our expert teammates for any questions about Twitter ads.